Let's Get The Brand Right

This is our General Chat area where you can post messages about anything and everything of interest to everyone.
User avatar
Bob_H
Posts: 2181
Joined: Wed Jul 07, 2004 10:09 pm
Service Details: DLOY from 1961 to 1966. Joined 1420H at Perham Down in 1966 to 1978. RAOC from 1978 to 1988.
Real Name: Bob Harrison
Location: Lytham St Annes
Has thanked: 82 times
Been thanked: 31 times

Let's Get The Brand Right

Postby Bob_H » Tue Nov 24, 2015 12:26 pm

Increasingly I see instances where the brand of the 14th/20th King's Hussars is not kept true to it's origins.

On Ebay and Facebook there are many instances of incorrect (and sometimes illegal) branding. For instance, on Ebay we see items such as those shown below. (I've no idea who the sellers of these items are, but I suspect that they are traders who are out to make some profit by offering items for sale from a host of Regiments and Corps and probably not connected to our Regiment in any way).

When Bill Bentley was in the process of procuring our Regimental Flag (of which he has donated many to Noah's Arc and to the KRH Association) he took great care to establish the correct badge, and particularly which colours should be used. It was in agreement with the then Colonel of the Regiment and the 'Brand Manager' (JC at the time) that the flag was progressed accurately.

Here are a few bad examples:
brand_sticker.jpg
brand_sticker.jpg (16.06 KiB) Viewed 1602 times
brand_coaster.jpg
brand_coaster.jpg (17.2 KiB) Viewed 1602 times

Although these are very close to the true colours they clearly display a KRH cap badge and not 14th/20th. The first is described as a '14th/20th King's Hussars Sticker' and the second as a '14th/20th King's Hussars Coaster'.

The next item has the correct badge but is made from an awful colour combination of bright yellow and bright blue!
brand_bracelet.jpg
brand_bracelet.jpg (15.57 KiB) Viewed 1602 times


So, what are the correct colours:
Referring back to Bill's investigations and more recent procurements for our online shop, the colours shown here were deemed to be accurate (these might appear differently according to your own monitor settings):
colours.jpg
colours.jpg (2.96 KiB) Viewed 1602 times

Our Blue is 'Deep Blue' and the RGB colour is '#333366' (51 51 102) - Pantone 2119 C
Our Yellow is 'Primrose' and the RGB colour is '#e6e99d' (230 233 157) - Pantone 2281 C
Our Red is 'Free Speech Red' and the RGB colour is 'cc0000' (204 0 0) - Pantone 7626 C
(Sorry if these mean nothing to you).

This then is a plea for anyone creating images for Ebay, our websites and our Facebook groups to push the right branding, and particularly get rid of the bright yellow and bright blue. :)
Pinky's watch strap:
watchstrap.jpg
watchstrap.jpg (37.59 KiB) Viewed 1602 times

Stable Belt (often produced in deeper colours):
stablebelt.jpg
stablebelt.jpg (20.55 KiB) Viewed 1602 times

Sticker:
sticker2.jpg
sticker2.jpg (22.22 KiB) Viewed 1602 times
Owfen born and Warburtons bred :lol:

User avatar
Shep
Site Admin
Posts: 535
Joined: Sat Jul 31, 2004 3:53 pm
Service Details: 1970-1990
C A & Hq Sqn
Real Name: Roy Shepherd
Location: Essex
Has thanked: 35 times
Been thanked: 5 times
Contact:

Re: Let's Get The Brand Right

Postby Shep » Wed Nov 25, 2015 11:45 am

Well said Bob
Surely the only way we can make that happen is to ensure the Noahs Arc shop sell only items that are correct in colour and design that way we know there originalals and ebay etc will stop trying to sell them

Shep
The definition of insanity is to keep doing the same thing and expect different results

User avatar
PINKY
Posts: 2785
Joined: Fri Jul 30, 2004 8:32 pm
Service Details: Ex 1420H,left as a Sgt in March 2003 after 23 yrs service.
Real Name: John Pinkerton
Location: Born in Salford now living in Alberta, Canada
Has thanked: 22 times
Been thanked: 17 times
Contact:

Re: Let's Get The Brand Right

Postby PINKY » Sun Nov 29, 2015 11:10 am

I totally agree.
Good work
Pinky


Return to “General Chat”

Who is online

Users browsing this forum: No registered users and 2 guests



Adverts will never appear above this line.
Ignore them by all means, but using them might contribute to the cost of hosting this website.



Noah's Arc - 14th/20th King's... at easyfundraising.org.uk

cron